Jewellery brand Tanishq has propelled a battle featuring how delightful and ethereal a lady’s characteristic brilliance is. With the Ahalya collection, the brand needs to help each woman to remember her ‘Tej’ – the internal brilliance, an excellence that is asserted as one of a kind to the ladylike soul. This crusade is a dreamlike voyage, in finding and praising this light. The top of the line collection – Ahalya, from the brand Tanishq, grandstands the brightness of jewels and the appeal of hued gemstones, meeting up on a particular plan canvas.
“The TVC catches the brightness, sparkle, and fire in the precious stones of this gathering and is a tribute to the magnificence of the woman who is her own dream. We trust women appreciate encountering this collection as much as we delighted in carrying it to them,” said Deepika Tewari, partner VP, advertising, jewellery division, Titan Company Ltd.
As a major aspect of the correspondence battle, Tanishq launched a film highlighting Deepika Padukone who helps each woman to remember her Tej. Each lady has this thriving inward soul percolating just beneath the outside of her being. This temperance is her greatest wellspring of vitality, quality and certainty which needs no evidence or approval; all it needs is an acknowledgment of its appearance.
Talking about the film, Deepika Tewari, Associate Vice President–Marketing, Jewelry Division at Titan Company Limited, stated, “I accept that each Indian woman has an internal brilliance that radiates through whatever she does. At Tanishq, we’re propelling this uncommon precious stone gems gathering since it mirrors the internal flame radiating from the lady who decorates it. The TVC catches the splendor, shine, and fire in the precious stones of this gathering and is a tribute to the magnificence of the lady who is her own dream. We trust ladies appreciate encountering this gathering as much as we delighted in carrying it to them.”
The goal for the high-value diamond collection Ahalya was to push both the style and substance components. Thus the possibility of Tej. The inward brilliance presents both in precious stone and a woman. We have attempted to bring alive the possibility of Tej in style and theory,” said Sagar Kapoor, national imaginative chief at Lowe Lintas.
As indicated by the organization, with the Ahalya collection, the brand needs to help each woman to remember her Tej – the internal brilliance, an excellence that is asserted exceptional to the ladylike soul.
However, Ahalya by Tanishq is an impetus in unearthing this brilliance and making her the spotlight. Tej is the incredible gathering purpose of a ‘woman’s greatest quality’ and when she grasps it with the most dominant component on the planet – a Diamond; her magnificence and tastefulness uplifts changing her from basic effortlessness to most extreme style and easy excitement. For it is the point at which she enhances a piece from this collection, that the world sees the woman inside ‘A woman of commendable taste and unparalleled elegance’.
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